Rotary Watches Ltd. was established at La Chaux-de-Fonds, Switzerland by Moise Dreyfuss in 1895. Within several years of establishment family members Georges and Sylvain Dreyfuss began importing Rotary watches to Britain. Rotary later became the official watch supplier for the British Army. The well known “winged wheel” Rotary logo was introduced in 1925 and has since then undergone minor changes in appearance. Going from strength to strength, Rotary is now an international company that sells its watches in more than 35 countries. Presently Robert Dreyfuss – the great grandchild of Moise Dreyfuss – is chairman of Rotary Watches Ltd