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Longines
Introduction
1972 Munich
Olympics Advert
Ultronic
Ultra-Quartz
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Any Longines literature than covers the Ultra-Quartz model is rare, so when this Italian advert from 1972 turned up on eBay, I had to have it.

It covers both the Ultra-Quartz and the Ultronic; Longines were the official timekeepers at the Munich Olympics in 1972. I've included an English translation alongside the thumbnail.

Click a thumbnail to enlarge!
Longines Advert Munich Olympics 1972 (Ultra-Quartz and Ultronic)
Longines Advert Munich Olympics 1972 (Ultra-Quartz and Ultronic)

Longines, the forefront of electronic measurement of the time.

Longines Ultra-Quartz and the first electronic watch in the world with cybernetic circuit, receiving the oscillations of Quartz movement, compares them and, if necessary, corrected. This process of self-control ensures a precision watch almost absolute, ranging up to about one minute per year.

Longines Ultronic and the watch movement with second-generation balanced tuning fork, which guarantees precision high, ranging up to about one minute per month.

Longines watch in all, even in the smallest models for women found a very high professional level, with a refinement of line and execution which have given a prestigious Longines do the undisputed worldwide fame.

Case and gold bracelet.
Gold case, leather bracelet.
Steel case and bracelet.

Longines official timekeeping at the Olympics in Munich 1972

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